Opportunity Information: Apply for DOS LONDON PD 2024 02
The U.S. Embassy in London (Public Affairs Section) is seeking one organization to design and run a UK-wide small grants program that strengthens American Studies and helps UK audiences build a more accurate, well-rounded, and positive understanding of the United States. The Embassy’s goal is not to fund a single set of activities directly, but to fund a program implementer that can manage an open, competitive grants process and then distribute smaller awards to schools, universities, and other eligible groups across the United Kingdom. The opportunity is titled "Promoting a Better Understanding of the United States through American Studies" (Funding Opportunity Number: DOS LONDON PD 2024 02) and will be awarded as a cooperative agreement, meaning the Embassy will remain actively involved through coordination and approvals as the program is carried out.
Funding is expected to support one award up to USD 200,000 (subject to funds availability). The selected implementer would then offer subgrants of up to USD 25,000 (or the pound-sterling equivalent) to support projects that expand American Studies in practice and in reach. The solicitation emphasizes that the most competitive proposals will put the largest share of the overall budget into the small grants themselves, rather than into overhead or implementer-led activities. While funded projects must take place in the United Kingdom, the Embassy allows for a U.S.-based component when it clearly supports the UK programming, such as an exchange or partnership element.
Program priorities focus on growing demand for American Studies and widening participation, especially among younger students and diverse communities. The grants program is expected to encourage more students to pursue American Studies as a specialized field, raise awareness of American Studies in primary and secondary settings (with a clear diversity focus), and strengthen activity and collaboration across academic societies and universities. A major geographic priority is reaching beyond London, so proposals that show credible plans to engage partners and beneficiaries across England, Scotland, Wales, and Northern Ireland, including smaller cities and regions, will align well with the stated intent.
The Embassy is looking for a program implementer with proven capacity to guide, monitor, and evaluate subgrantees, especially for programming that improves understanding of the United States through education and public engagement. Examples of eligible project themes and formats include faculty development and academic exchanges, non-partisan programming related to the 2024 U.S. election, curriculum development at all levels (with particular emphasis on primary and secondary materials), student exchanges, speaker programs, film and arts programming, and conferences. Across these activity types, the key test is whether the work supports the Embassy’s strategic mission goals in the UK and contributes to sustained, constructive U.S.-UK relationships.
Operationally, the implementer is expected to build the entire small grants “engine” and keep it running: consult with Embassy grants staff on best practices, design the program in line with the Embassy’s priorities, create and widely publicize an application process, and provide information sessions or coaching so potential applicants understand how to apply. The implementer must also convene a diverse review committee that includes higher-education expertise, run a merit-based selection process that also accounts for geographic and thematic balance, and then seek Embassy concurrence on the final set of awards. After awards are made, the implementer handles the appropriate funding mechanisms (issuing grants or payments), manages reporting requirements for each small grant, tracks performance and results, and submits quarterly updates to the Embassy that include program progress and budget reporting.
Logistics are also part of the job when travel or exchanges are included. The implementer may need to arrange travel for U.S. participants coming to the UK and for UK participants traveling to the United States, following U.S. government travel rules. In addition to managing subgrants, the implementer is expected to function as an ongoing hub of knowledge and coordination for American Studies efforts in the UK, serving as a primary point of contact and information source for relevant programs and stakeholders.
Eligibility is broad and includes not-for-profit organizations (including think tanks and NGOs), public and private educational institutions, individuals, public international organizations, and governmental institutions. The application deadline listed for this opportunity was February 15, 2024, and the CFDA/Assistance Listing number associated with the program is 19.451.Apply for DOS LONDON PD 2024 02
- The U.S. Mission to the United Kingdom in the other sector is offering a public funding opportunity titled "Promoting a Better Understanding of the United States through American Studies" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.451.
- This funding opportunity was created on 2024-01-18.
- Applicants must submit their applications by 2024-02-15. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $200,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Others.
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Frequently Asked Questions (FAQs)
1) What is this funding opportunity?
The U.S. Embassy in London (Public Affairs Section) is seeking one organization to design and run a UK-wide small grants program that strengthens American Studies and helps UK audiences develop a more accurate, well-rounded, and positive understanding of the United States. The opportunity is titled "Promoting a Better Understanding of the United States through American Studies" (Funding Opportunity Number: DOS LONDON PD 2024 02).
2) Who is the funder?
The funder is the U.S. Embassy in London, Public Affairs Section.
3) What type of award is being made?
The award will be made as a cooperative agreement, meaning the Embassy will remain actively involved through coordination and approvals as the program is carried out.
4) Is the Embassy funding individual projects directly?
No. The Embassy's intent is not to fund one set of activities directly. Instead, it plans to fund a program implementer that will run an open, competitive small grants process and distribute smaller awards to eligible groups across the United Kingdom.
5) How many organizations will be selected as the program implementer?
The Embassy is seeking one organization to serve as the program implementer.
6) How much funding is available for the program implementer?
Funding is expected to support one award up to USD 200,000, subject to funds availability.
7) How large can the subgrants be?
The selected implementer is expected to offer subgrants of up to USD 25,000 (or the pound-sterling equivalent) to support projects that expand American Studies in practice and in reach.
8) What does the Embassy consider a competitive budget approach?
The solicitation emphasizes that the most competitive proposals will put the largest share of the overall budget into the small grants themselves, rather than into overhead or implementer-led activities.
9) Where must funded activities take place?
Funded projects must take place in the United Kingdom. However, a U.S.-based component is allowed when it clearly supports the UK programming, such as an exchange or partnership element.
10) What are the main program priorities?
Program priorities focus on:
- Growing demand for American Studies and widening participation, especially among younger students and diverse communities.
- Encouraging more students to pursue American Studies as a specialized field.
- Raising awareness of American Studies in primary and secondary settings, with a clear diversity focus.
- Strengthening activity and collaboration across academic societies and universities.
11) Is there a geographic priority within the UK?
Yes. A major stated priority is reaching beyond London. Proposals that include credible plans to engage partners and beneficiaries across England, Scotland, Wales, and Northern Ireland, including smaller cities and regions, align well with the Embassy's intent.
12) What kinds of projects might subgrants support?
Examples of eligible themes and formats mentioned in the solicitation include:
- Faculty development and academic exchanges
- Non-partisan programming related to the 2024 U.S. election
- Curriculum development at all levels (with particular emphasis on primary and secondary materials)
- Student exchanges
- Speaker programs
- Film and arts programming
- Conferences
13) What is the key test for whether a subgrant activity is a good fit?
Across activity types, the key test is whether the work supports the Embassy's strategic mission goals in the UK and contributes to sustained, constructive U.S.-UK relationships, while improving understanding of the United States through education and public engagement.
14) What is the program implementer expected to build and manage?
The implementer is expected to build and run the entire small grants "engine," including designing the program, operating a competitive application process, selecting awardees with a formal review process, and administering and monitoring subgrants through completion.
15) What are the implementer's responsibilities before applications open?
Before and during launch of the small grants process, the implementer is expected to:
- Consult with Embassy grants staff on best practices.
- Design the program in line with the Embassy's priorities.
- Create and widely publicize an application process.
- Provide information sessions or coaching so potential applicants understand how to apply.
16) How are subgrants expected to be selected?
The implementer must convene a diverse review committee that includes higher-education expertise, run a merit-based selection process that also accounts for geographic and thematic balance, and then seek Embassy concurrence on the final set of awards.
17) What role does the Embassy play after the implementer selects proposed subgrantees?
Because this is a cooperative agreement, the Embassy remains actively involved. The implementer is expected to seek Embassy concurrence on the final set of small grant awards and coordinate with the Embassy through the implementation period.
18) How will the implementer distribute funds to subgrantees?
After awards are made, the implementer is responsible for handling the appropriate funding mechanisms (such as issuing grants or payments) to subgrantees.
19) What reporting is the implementer expected to provide to the Embassy?
The implementer is expected to submit quarterly updates to the Embassy that include program progress and budget reporting.
20) What monitoring and evaluation responsibilities are included?
The Embassy is looking for an implementer with proven capacity to guide, monitor, and evaluate subgrantees. The implementer must manage reporting requirements for each small grant, track performance and results, and compile progress information for quarterly reporting.
21) Are travel and exchange logistics part of the implementer's role?
Yes. When travel or exchanges are included, the implementer may need to arrange travel for U.S. participants coming to the UK and for UK participants traveling to the United States, following U.S. government travel rules.
22) Beyond grantmaking, does the implementer have an ongoing coordination role?
Yes. In addition to managing subgrants, the implementer is expected to function as an ongoing hub of knowledge and coordination for American Studies efforts in the UK, serving as a primary point of contact and information source for relevant programs and stakeholders.
23) Who is eligible to apply to be the program implementer?
Eligibility is broad and includes:
- Not-for-profit organizations (including think tanks and NGOs)
- Public and private educational institutions
- Individuals
- Public international organizations
- Governmental institutions
24) What is the application deadline listed for this opportunity?
The application deadline listed is February 15, 2024.
25) What is the CFDA/Assistance Listing number for this program?
The CFDA/Assistance Listing number associated with this program is 19.451.
26) Does the solicitation mention the 2024 U.S. election?
Yes. It lists non-partisan programming related to the 2024 U.S. election as an example of a project theme/format that could be supported through subgrants.
27) Does the program emphasize work with younger students?
Yes. The priorities explicitly include widening participation among younger students and raising awareness of American Studies in primary and secondary settings, with a clear diversity focus.
28) Is collaboration across universities and academic societies encouraged?
Yes. Strengthening activity and collaboration across academic societies and universities is highlighted as a program priority.
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